1 | Future Forward
MCI at a Glance
We are an independently owned agency headquartered in Geneva, Switzerland and globally present in 31 countries. For several decades, we have empowered associations, companies and brands to activate their employees, channel partners, customers and members. We have accomplished this by creating face-to-face, hybrid and digital experiences.
MCI stands for Minds, Communities, Ideas. Minds is about respect for and focus on the talent of each individual. Communities are about people and relationships that come together to change the world. Ideas are like the northern star – a beacon that brings communities together and gives them purpose.
Through our creativity and world-class project management skills, we aim to build trusted client partnerships and boost strategic growth. We do this with passion and conviction, designing solutions that are paving the way to the future in a way that combines a global, human-centred, and responsible approach.
- 6,800 Projects
- 60+ Fully Managed Communities
- 31 Countries
- 60 Offices
- 30+ Years Experience
The Foundation | 1987
Roger Tondeur and Ursula Wigert founded MCI based on a vision to ‘create strong connections between people’. Destination Management (DMC), Professional Congress Organisation (PCO) and Meetings & Events are the company’s core competencies.
Performance Improvement to Build Communities | 1999
In 1999, we introduced Performance Improvement Programmes to deepen our expertise in community building.
The Acquisition of GIC | 2003
We acquired GIC, a European leader in Association Management business. This acquisition broadened the strategic and creative expertise as well as reinforcing our presence in Benelux.
The Merger with Dorier | 2006
After 4 years of fruitful collaboration, we merged with Dorier, a leading company in technical and creative production. Since then, Dorier has grown from Switzerland to Asia and Latin America.
The Acquisition of Ovation | 2007
Following our goal to become the global leader of the meetings industry, we acquired Ovation, Ireland’s leading destination management company (DMC). After that, an Ovation brand rollout was established for more than 13 of our offices.
Expansion in the Asia-Pacific & Latin America | 2011
We doubled the size of MCI’s footprint in Asia-Pacific and Latin America to enhance value proposition and fully integrated global services for clients worldwide.
The Addition of Creative & Consulting Services | 2013
Growing rapidly in new and established markets, we launched a portfolio detailing our full range of strategic services and managed solutions, partnering with our clients on an increasingly strategic level.
A Focus on Digital | 2015
We reacted to a growing number of technology-driven solution requests by developing our digital and technology capabilities to keep providing an impactful delegate experience and enhancing the value our clients offer to their audiences.
The Strategic and Operational Base in the USA | 2016
Following the merger with Coulter Companies, In House Ideas, Wyndham Jade & Network Media Partners, we became the largest international provider of strategic engagement and activation solutions, consolidating our Washington DC, New York, Miami, Baltimore and Dallas offices as MCI USA.
A Strategic Vision | 2018
As our clients’ trusted advisors, we help them navigate the 4th Industrial Revolution by offering solutions for companies and organisations that combine digital expertise, strategy and creativity.
What We Do
Bringing people together to build communities and create experiences is the DNA of our company. As a global brand, we provide our clients with strategic insights to unlock and harness the power of people, what drives them, how to build offline and online communities. For them, we create impactful programmes that foster change, inspire, educate and enhance performance. Our expertise and service offering integrates a range of strategic and creative disciplines, offering our clients the best advice to better engage and activate their targeted communities.
Our overall goal is to engage and activate audiences by building communities and creating face to face, hybrid and digital experiences. We incorporate digitisation in our array of services and apply creative and innovative thinking to deliver solutions for companies and associations.
Experiences & Events
MCI’s power is bringing people together to share personalised experiences. From the macro perspective of event strategy and sustainability integration to the minutiae of logistics, marketing, and audio-visual — we create experiences and events that people remember.
Meetings & Incentives
We organise board meetings, incentive programs, team-building activities and peer-to-peer roundtables, along with investigative meetings, sales conferences or reward and recognition events. Identifying goals, understanding the audience, raising the bar on meetings and incentives — that's how we enhance the performance of our clients’ community.
We develop strategies and integrate technologies, such as mobile apps, online communities, virtual reality, social media and A.I. to increase engagement, boost clients reach and broaden the marketplace. Digital tools help us to track, capture, and funnel sales leads, target potential attendees with customised marketing, as well as create multi-sensory experiences, cross-platform content, and year-round conversations. Our goal is to amplify the clients' digital presence.
MCI brands — and rebrands — organisations. We launch mobile apps, deliver custom publications and tailor content strategies. We integrate communications and public relations, and shape event messaging. We establish clients’ authenticity and authority with expertise, pinpointing marketing and creative services. We tell the stories of clients and find the right messages that resonate.
Our portfolio of specialised services and experts helps associations and professional societies of all sizes reach their full potential. We help them advance strategically and meaningfully for their communities, as we see clients’ growing process both as an art and a science.
Conventions, Congresses & Expos
We provide turnkey event management, à la carte services, and everything in between — including registration, housing, programme design, speaker management, exhibition sales, sponsorships, marketing, and much more. We make clients’ convention, congress, or expo effective.
Sales and Sponsorships
We take a creative, flexible approach to identify and diversify new markets, partners, growth and revenue opportunities. From exhibit sales, integrated media programs, and digital and print advertising, to individual-giving campaigns and corporate partnerships — we find clients’ true worth and help maximising it.
Data & Analytics
We bring technical expertise and nuanced perspective to data and analytics. We work with predictive models and other data-mining techniques, conduct market research and surveys and quantify ROI. We stay on top of security and regulatory requirements to ensure that impact is achieved through compliance. We make information work for the client and turn data into insights.
We are a company that finds its unity through human interactions. Our teams around the world turn international standards of excellence into local successes, sharing knowledge and expertise that circulate across 31 countries. Our global presence requires us to adapt and provide the services asked by our corporate and association clients to enhance their organisational performance and be able to support them wherever they need a local market presence.
MCI Argentina | Buenos Aires
Córdoba Av. 883 | C1054AAH Buenos Aires
MCI Brazil | São Paulo
Tower A Rua George Ohm | 04576-020 Brooklin | São Paulo
MCI Brazil | Rio de Janeiro
Space Cinelândia Rua do Passeio 38 | 20021-290 Rio de Janeiro
MCI Canada | Montreal
CG&I Rue Duvernay 100–2359 | H3J2X1 Montreal
MCI Canada | Toronto
Keewatin Ave. 18 | M4P 1Z8 Toronto
MCI Canada | Vancouver
Alberni Street 200-1444 | V6G 2Z4 Vancouver
MCI USA | Baltimore
International Drive 307 Suite 190 | 21030 Hunt Valley | Baltimore | Maryland
MCI USA | Dallas
W. Plano Pkwy 6100 Suite 3500 | 75093 Plano | Dallas | Texas
MCI USA | New York
Black Flower Agency | West 24th Street 27 Suite 701 | 10010 New York | New York
MCI USA | Washington D.C.
Jones Branch Drive 7918 Suite 300 | 22102 McLean | Washington, D.C. | Virginia
MCI Australia | Brisbane
Wickham Terrace 87 | QLD 4000 Spring Hill | Brisbane
MCI Australia | Melbourne
Royal Parade 369 Level 2 | 3052 Parkville VIC | Melbourne
MCI Australia | Sydney
Harris Street 19 | NSW 2009 Pyrmont | Sydney
MCI China | Beijing
Bogong Block B International Building Rm. 1203 | ChaoWai Street 3 | Chaoyang District | 100020 Beijing
MCI China | Shanghai
Wise Logic International Center Level 20 | North Shan Xi Road 66 | Shanghai
MCI China | Hong Kong
Tung Chong Factory Building Portion B1 | King’s Road 653 | Tsat Tsz Mui | Hong Kong
MCI Indonesia | Jakarta
Jl. Majapahit 16 | Room/Suite 1A | 10160 Jakarta
MCI Japan | Tokyo
Daido Seimei Kasumigaseki Building | Kasumigaseki 1-4-2 | 100-0013 Tokyo
MCI Korea | Seoul
Geumcheok Tower 8F | Bongeunsa-ro 460 | 06154 Gangnam-gu | Seoul
MCI China | Macau
Avenida Marciano Baptista 26 | Chong Fok Centro Comercial | Macau
MCI Malaysia | Kuala Lumpur
Wisma UOA Suite 12-9 Level 12 | Jalan Pinang 21 | 50450 Kuala Lumpur
MCI Singapore | Singapore
BS Bendemeer Centre 4-2/6 | Bendemeer Road 20 | 339914 Singapore
MCI Austria | Vienna
Perfektastraße 57/6 | 1230 Vienna
MCI Belgium | Brussels
Boulevard du Souverain 280 | 1160 Auderghem | Brussels
MCI Czech Republic | Prague
Karla Englise 3201/6 | 150 00 Prague
MCI Denmark | Copenhagen
Strandvejen 169-171 | 2900 Hellerup | Copenhagen
MCI France | Lyon
Place Tolozan 18 | F-69001 Lyon
MCI France | Marseille
Cours Pierre Puget 45 | 13006 Marseille
MCI France | Montpellier
Rue d'Athènes 121 | 34000 Montpellier
MCI France | Paris
Rue Anatole France 25 | 92300 Levallois-Perret | Paris
MCI Germany | Dusseldorf
Adlerstraße 74 | 40211 Düsseldorf
MCI Germany | Munich
Neumarkter Straße 21 | 81673 Munich
MCI Germany | Stuttgart
Maybachstraße 50 | 70469 Stuttgart
MCI Ireland | Dublin
Clarinda Park North 1 | Dun Laoghaire Co. | Dublin
MCI Italy | Rome
Via della Ferratella in Laterano 41 | 00184 Rome
MCI the Netherlands | Amsterdam
Schipluidenlaan 4 | 1062HE Amsterdam
MCI Portugal | Lisbon
Largo Campo Pequeno 2 | 1000-078 Lisbon
MCI Spain | Barcelona
Calle de Sta Engracia 151 | 28003 Madrid
MCI Spain | Madrid
Calle de Sta Engracia 151 | 28003 Madrid
MCI Sweden | Stockholm
Drottninggatan 97 | 11360 Stockholm
HQ Office | Geneva
Rue de Pré-Bouvier 9 | 1242 Satigny | Geneva
MCI Switzerland | Zurich
Schaffhauserstrasse 550 | 8052 Zurich
MCI UK | Petersfield
Durford Mill | GU31 5AZ Petersfield
MCI Experience | London
The Hop Exchange Suites 7-9 | Southwark Street 24 | SE1 1TY London
MCI India | Bangalore
Swastik House 302 Amar Jyothi Layout | 560 071 Domlur | Bangalore
Abstract text about location.(±12 - 15 words)
MCI India | Hyderabad
Sidra House 268 | Telecom Nagar | 500032 Gachibowli | Hyderabad
MCI India | Mumbai
Wing B Citi Point 203 | J.B. Nagar, Andheri-Kurla Road | 400059 Andheri (East) | Mumbai
MCI India | New Delhi
Mansarovar Building | M G Road 366 | 110030 Sultanpur | New Delhi
MCI Qatar | Doha
QDB Building B | Grand Hamad Street | Doha
MCI Saudi Arabia | Riyadh
Takhassusi Street Olaya | P.O. Box 52660 | Riyadh
MCI UAE | Abu Dhabi
SJ Commercial Tower Office Suite 1005 | Airport Road P.O. Box 127636 | Abu Dhabi
MCI UAE | Dubai
Dubai World Trade Centre Suite 902 | Sheikh Zayed Road, P.O. Box 124752 | Dubai
MCI Oman | Muscat
P.O. Box 833 112 Ruwi | Muscat
MCI China | Hangzhou
Dongxin Avenue 868 | Binjiang District | 310053 Hangzhou
MCI Turkey | Ankara
Mustafa Kemal Mah. 2136 | Sok. 4 Çankaya | 06510 Ankara
MCI Turkey | Istanbul
Nef Offices Dörtlevent 09 B Blok | Sultan Selim Mh. Hümeyra Sk. 7 | 34400 Kağıthane | Istanbul
MCI Germany | Berlin
Markgrafenstraße 56 | 10117 Berlin
MCI Italy | Florence
Via Masaccio 167 | 5013 Florence
MCI USA | Miami
Black Flower Agency | Arthur Godfrey Boulevard 777 Suite 200 | FL33140 Miami Beach | Miami | Florida
- Buenos Aires
- New York
- Rio de Janeiro
- São Paulo
- Washington D.C.
- Hong Kong
- Kuala Lumpur
- Abu Dhabi
- New Delhi
In line with our plans to be a leading global company, firmly established in all major markets around the world, we continued our development this year with office openings in Florence, Montreal, Lisbon and expansion in Dubai.
In addition, we have seen healthy growth, notably in the United States, which is proving to be a market with yet unlimited potential for us. But this is not just growth for growth’s sake: we strongly believe that our industry will continue to mature and consolidate. This will eventually give rise to a selected few major actors that will determine the shape and future of this market. Our goal is – and has always been – to be such a leader.
With the rise of the 4th Industrial Revolution and the increasing role of technology and big data in our lives and in business, our clients – and their clients – will be playing on a global field. And they will be best served by a truly global company. Knowledge of local markets, combined with an experienced view of international developments, provides the advantage and the strength that cannot be matched by companies that remain local. So, we pursue our expansion and will continue to add bench strength and innovative solutions to our extensive portfolio of services. It’s the way of the future.
Jurriaen Sleijster – President & COO
Like the petals of our iconic flower logo, our brand combines different realities that become one under the leadership of the MCI Group. Our brand portfolio integrates a wide range of creative and strategic disciplines, custom solutions and unparalleled industry knowledge. We aim to offer our clients the best advice and tools to help them better engage and activate their target audiences, no matter where they are.
Driving results with inspiring meetings, events, congresses and association management. Strategically engaging and activating audiences since 1987.www.mci-group.com
Black Flower Agency
Creating innovative marketing events and rarefied experiences in the areas of fashion, financial, culinary, automotive, sports, travel, entertainment and luxury lifestyle. www.blackfloweragency.com
Don't believe in style
A leading cultural creative agency with offices in China, Hong Kong and Singapore. www.dontbelieveinstyle.com
Technical and creative production, content technology, audio-visual and staging solutions, media and communication. www.dorier-group.com
Marketing and performance measurement services, specialising in controlling live communication.www.faircontrol.de
Defines the range of services in incentive travel and attractive events. www.hagen-invent.de
Logos Public Affairs
A public affairs coalition and stakeholder management company. www.logos-pa.com
Leading innovators in the strategic design and delivery of immersive, memorable and meaningful live, digital and virtual brand experiences. www.mciexperience.com
ONE Communication & Marketing Group
ONE CMG is formed of industry leading agencies (Turret Media, tmh, Saluki Media, ONE PR and ONE Digital) across advertising and brand communication, digital marketing, content marketing and video production, PR & events and publishing, delivering communications and marketing solutions. The company is also the owner and operator of a series of B2B and B2C Event Assets. www.onecmg.com
Ovation Global DMC
Expert destination services and incoming event organisation in Europe, Middle East, Asia and Americas. www.ovationdmc.com